useful vs. getting it out
Marketers who work on getting useful knowledge out do more for getting word out than marketers who work on getting word out.
Most people would agree that web sites can be a powerful tool to connect and convey important information. I have heard these phrase way too much. “We need to put something on our website ‘to get it out there’ or ‘so people can see our info’.” This bugs me so much, because it a blurb is posted somewhere on the web (including my small little blog) doesn’t mean that it is going to be seen by the world and everyone in the targeted audience of the web site.
There needs to be multiple levels of getting info out. Just posting it once on a website gets the job done. The content also needs to be useful for people. By living in this world we are surrounded by stimuli and tons of it. When we seek out information, it needs to be functional and useful. Visitors to the site need to be stimulated in thought or actions. Thought provoking content encourages the visitor to engage and either express opinions in favor or against. Open the dialog. Action content provides opportunities to get involved, contact info, the opportunity to make a decision right then and there.
This post is tagged: marketing, web
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